MY FEEDLY: The Revolutionary 1966 Oldsmobile Toronado

When the Oldsmobile Toronado was introduced in 1966 it would become the first front wheel drive American production car since the Cord 810/812 from almost 30 years prior in 1937.

The front wheel drive layout would be almost prophetic, with a significant swathe of production automobiles switching to it over the years after the Toronado appeared in the mid-1960s.

Fast Facts – The Oldsmobile Toronado

The Oldsmobile Toronado wasn’t originally intended for production, it started out as a design sketch by David North in 1962. It was a personal coupe with futuristic styling – the executives like it so much it was given the green light to enter production on the E-body platform.
Oldsmobile intended the Toronado as a personal luxury car to compete with the likes of the Buick Riviera, the Pontiac Grand Prix, and the Ford Thunderbird.
The name Toronado has no pre-defined meaning, it’s believed to be a joining of the word “Toro” (Spanish for “Bull”), and the word “Tornado” and it was first used on a 1963 Chevrolet concept car.
When it was released for 1966 the Oldsmobile Toronado was named Motor Trend car of the year, in won the Car Life’s Award for Engineering Excellence, and it even finished third in the European Car of the Year competition – a rare accolade for an American vehicle.

The Accidental Production Car

The Oldsmobile Toronado had stared out as a compact personal luxury car penned by Oldsmobile stylist David North in 1962. It was a design exercise rather than a production proposal, but Oldsmobile needed a competitor for cars like the Riviera, the Grand Prix, and the Thunderbird – and they believed that the Toronado design was just the ticket.

Above Video: In this episode of Jay Leno’s Garage he meets David North, the designer of the Oldsmobile Toronado, and talks about his own car – a 1966 model.

The original design was for a relatively small car by American standards, so North was tasked with increasing the size to better suit the larger E-body platform which was more similarly sized to the competition.

Oldsmobile executives knew they needed a unique selling point for their car and they had had engineers experimenting with front wheel drive systems since the late 1950s. It was decided that the new Toronado would use such a system, and that no rear wheel drive version would be offered.

At the time of release the Toronado was fitted with the prodigious 425 cubic inch (7.0 liter) Rocket V8 producing 385 bhp and 475 lb ft of torque. Despite the hefty curb weight of 4,496 lbs (2,039 kgs) the car could do the 0-62 mph dash in just 9.5 seconds with a top speed of 135 mph (217 km/h).

The only transmission option was the Turbo-Hydramatic heavy-duty three-speed automatic which had been mated to a unique silent chain-drive system called Hy-Vo in order to send power to the front wheels.

Perhaps the only downside to the Toronado was the fact that in its first year of production it came with drum brakes on all four corners. Given the weight of the car these brakes tended to fade relatively quickly with heavy use – an issue that was rectified in 1967 when vented front disc brakes were offered as an option.

This cutaway illustration of the 1966 Oldsmobile Toronado shows the until front wheel drive system.

The Oldsmobile Toronado would remain in production over four generations between 1966 and 1992. The earlier first generation cars are now considered highly collectible by enthusiasts looking for a less common classic V8 that still offers excellent performance by the standards of the time.

The 1966 Oldsmobile Toronado Shown Here

The car you see here is a 1966 Oldsmobile Toronado – the first year of production. It’s showing just 13,882 miles on the odometer and it’s finished with a silver exterior over a black interior.

As you would expect it comes with power steering, power brakes, an automatic transmission, and that 425 cubic inch. It also comes with factory air conditioning, an AM radio, a clock, tinted glass, and those distinctive tires with the thin white stripe on the sidewalls.

If you’d like to read more about this car or register to bid you can visit the listing here on Mecum. It’s due to roll across the auction block in January and it’s being offered with no reserve.