MY FEEDLY: For Sale: The 1957 Custom Ford Fairlane 500 “White Pearl”

This is the 1957 Ford Fairlane 500 that was modified by legendary East Coast custom car builder John North. He bought the car new and immediately began the rebuild process, naming it “White Pearl” when it was completed.

The car featured prominently in period publications including Rod & Custom, Car Craft, and Hot Rod Magazine, it was later owned by rock star Gene Pitney, who apparently drove it to some of his concerts.

Fast Facts – The “White Pearl” Fairlane 500

This 1957 Ford Fairlane 500 was bought new by East Coast customizer John North, he rebuilt it into a custom car that would become famous from coast to coast named the “White Pearl.”
The White Pearl is powered by its original E-Code 270 bhp 312 cubic inch V8, fitted with double four-barrel carburetors and mated to a 3-speed manual transmission.
The bodywork and interior have been significantly modified over the stock car, in later years it became a popular part of the Bortz Auto Collection where it has been on display for over 15 years.
The car is now being offered for sale in a live online auction with RM Sotheby’s. The price guide is $50,000 – $60,000 USD, which puts it well into affordable territory for a car with history like this.

John North

John North has been called the “George Barris of the East Coast,” a reference to the legendary West Coast custom car builder who created a slew of iconic cars including the original Batmobile, the Starsky and Hutch car, the Dukes of Hazzard car, the Knight Rider car and many others.

The entire body has been customized from front to back along with the interior, and the taillights have been reshaped into teardrops.

While John North’s profile never reached those lofty heights he did build a strong fanbase for his technically sophisticated custom car builds, the most famous of which is the White Pearl.

The 1957 Ford Fairlane 500 “White Pearl”

Far from being just a show car, the White Pearl is a genuine performer. The “E-Code” 312 cubic inch Y-block Ford V8 under the hood is the same engine that was fitted to the first generation Ford Thunderbird.

In this application the engine is fitted with double four-barrel carburetors and it’s said to make 270 bhp – a significant figure for the late 1950s. Power is sent to the rear wheels via a 3-speed manual transmission, also the same unit used in the Thunderbird.

This is the car’s original 312 cubic inch Y-block Ford V8, the same engine fitted to the first generation Ford Thunderbird. This one is fitted with double four-barrel carburetors and it produces 270 bhp.

John North was known for his gold scalloping and the White Pearl certainly features this in abundance. He also added “Lakes” side pipes running alongside the recrafted rocker panels, and taillight lenses recontoured into a distinctive teardrop shape.

A handmade handcrafted tubular grille is fitted up front and the front and rear badges were removed, and the rear bumper was removed in favor of chrome nerf bars. The suspension was also lowered to give the car a more purposeful stance.

Inside you’ll find white tuck-and-roll upholstery throughout – including the seats, dashboard, doors, and carpets. Interestingly a faux television was installed in there dashboard, a futuristic concept at the time but decades later the installation of screens into dashboards is an industry norm.

As a nod to the future, John North installed a faux TV into the dashboard. Decades later and modern versions of the dashboard screen would be fitted to almost every car in production.

John North would sell this car directly to rock star Gene Pitney, an American singer-songwriter and musician who charted 16 top 40 hits in the United States.

He wrote the songs “Hello Mary Lou,” “He’s a Rebel,” “Twenty Four Hours from Tulsa,” “I’m Gonna Be Strong,” “It Hurts To Be In Love,” “Something’s Gotten Hold of My Heart,” and many others.

Pitney would apparently drive himself in this car to concerts, no doubt attracting plenty of attention from fellow motorists along the way.

White Pearl is now being offered for sale by RM Sotheby’s in a live online auction, the price guide is $50,000 – $60,000 USD and you can visit the listing here if you’d like to read more about it or register to bid.